Categories
Ethics Psychology

‘Virtue-signalling’ as a marketing tactic: Could it do more bad than good?

Just the other day, I saw another advert on my Instagram feed for an ‘environmentally friendly’ clothing brand. At the minute environmentally friendly products are all I seem to see, and it’s not a surprise, they’re big business. But as I looked more closely into what they were advertising, I struggled to see how they […]

Categories
Ethics Palm Oil

Introduction to Palm Oil

What is palm oil? It is a vegetable oil, like sunflower or rape-seed oil but deriving from the palm fruit. Palm oil is almost exclusively grown in the tropics, with the vast majority grown in Malaysia and Indonesia (85% of global production). One of the main attributes of palm oil is that it is semi-solid […]

Categories
Chocolate Ethical Trade Fairtrade

Alternative Chocolate Certification Schemes – Some to Consider Some to Ignore

Fairtrade – We have discussed in-depth in the previous post what Fairtrade measures and what the certification encompasses. Of course, Fairtrade is a viable option when considering which chocolate, you should buy. Buying a bar with the Fairtrade logo on is a good option, particularly if the alternative has no certification logo on it at […]

Categories
Ethics Psychology

Four Ways We can Use Psychology For Ethical Behaviour Change

People don’t always choose behaviours which are the ‘best’, not even when it comes to their own health. So what can we do? Without developing mind-bending powers, how can we try to change how people behave so that they can make ethical choices? Here, I’ll be presenting four ways to use psychology for ethical behaviour change.  […]

Categories
Chocolate

Dark Secrets of the Chocolate Industry

In the previous blogs, we talked about one of the more well-known green/ethical labels, Fairtrade, as well as seeing what it measures. In this blog, we talk about the problem at the heart of one of our favourite foods – chocolate. Chocolate or its raw material cocoa can only be grown in tropical countries and […]

Categories
Ethical Trade Fairtrade

What does Fairtrade measure? Introduction Series Part 2

If you haven’t read part 1, read it here. What does Fairtrade Measure? The below graphs highlight the standards for small farmers’ organizations. What essentially the farmer/producer must meet to be certified as Fairtrade, and thereby qualify to sell their raw materials in the Fairtrade supply chain to buyers. As you can see the largest […]

Categories
Fairtrade

What is Fairtrade? Introduction Series Part 1

What is Fairtrade? Introduction Series Within this blog, we will explore one of the more popular green labels that you see on certain food. We will look at the Fairtrade logo. We will explain what it is, show you what it measures in the 2nd blog of this series and finally in the 3rd explain […]

Categories
Ethical Trade

What is Ethical Trade – Why I Created this Blog

There is a growing consensus, particularly among young people, that humans are damaging the environment beyond repair. For example, veganism in the UK has massively increased over the last few years (recent studies suggest a rise of 350% in the last 10 years), consumers are becoming more conscious behind their lifestyle choices and ethics is […]