Categories
Ethics Psychology

‘Virtue-signalling’ as a marketing tactic: Could it do more bad than good?

Just the other day, I saw another advert on my Instagram feed for an ‘environmentally friendly’ clothing brand. At the minute environmentally friendly products are all I seem to see, and it’s not a surprise, they’re big business. But as I looked more closely into what they were advertising, I struggled to see how they […]

Categories
Ethics Psychology

Four Ways We can Use Psychology For Ethical Behaviour Change

People don’t always choose behaviours which are the ‘best’, not even when it comes to their own health. So what can we do? Without developing mind-bending powers, how can we try to change how people behave so that they can make ethical choices? Here, I’ll be presenting four ways to use psychology for ethical behaviour change.  […]